Selected work
These summaries describe the commercial problem, the system we installed, and the operating result. Client names are withheld where confidential.
The company had product-market fit with operations leaders but relied on founder introductions. We rebuilt the integrator map, designed a co-sell offer, and installed a weekly BD motion across 18 partners. Qualified partner-sourced pipeline became a majority of new opportunities within two quarters.
Investors and buyers described the product in conflicting ways. We wrote a category claim, proof stack, and demand plan aimed at procurement and sustainability leads. The narrative became the fundraising memo and the website homepage, reducing sales cycle confusion.
A specialist advisory firm needed growth without diluting expertise. We defined three service lines, a search-led content system, and a referral partner program. Inbound briefs replaced most cold outreach within six months.
